Well, people don’t like getting unsolicited emails and will unsubscribe from emails they didn’t consent to receive. Getting permission and consent from subscribers is the first step for effective email list management. Just because they gave you their email address in exchange for a freebie or discount, it doesn’t mean you’re permitted to add them to your email marketing list. So, you shouldn’t invade their privacy by sending them emails without permission. Your subscribers’ email address is their private online mailbox. Continue reading to learn the best email list management practices to maintain a healthy list. Now let’s delve into these points in a bit more detail.

Remove duplicate emails that may cause confusion or skew metrics.

Clean your list to delete invalid emails that may cause hard bounces.

Run re-engagement campaigns to remove inactive subscribers.

Segment your subscribers to improve open and engagement rates.

Verify email addresses with double opt-ins to improve deliverability.

Maintaining a healthy email list must be a part of your email marketing strategy. Based on Campaign Monitor’s 2022 Email Marketing Benchmarks Report, an open rate of 17-28% and a 2-5% click-through rate is good enough. However, this doesn’t necessarily mean every subscriber on your list must be engaged. That is an email list with high open, click-through and conversion rates. So, to put it less dramatically, a healthy email list is a list with engaged subscribers.

You know: behaviors like opening and reading your emails (not swiping to mark as read), clicking on links to check out your offers, responding to your emails to make inquiries, and even forwarding your emails to colleagues and friends. I mean subscribers with healthy email behaviors. No, I’m not talking about your subscribers’ BMI (although having a normal BMI is great). What Makes A Healthy Email List?Ī healthy email list is a list with healthy subscribers. So, they'll be less likely to unsubscribe or report your email as spam, which can lead to poor deliverability and blacklisting. And a healthy email list equals fewer unsubscribes, as subscribers are engaged. By managing your list effectively, you won’t have to pay for unengaged subscribers who don’t add value to your business.Įmail list management also helps keep your list healthy. And, when they are engaged, you’ll have better deliverability, which means your emails won’t land in the spam box.Īdditionally, it helps reduce your email marketing cost. So, you’ll have a high open and engagement rate. These subscribers will open, read and click the links in your emails. It ensures that you send emails only to people interested in your business and who are more likely to engage and convert. Why is Email List Management Important?ĭo you want to avoid spam and land in your subscriber’s inbox? And have them open and engage with your emails? Then, you need to make email list management a priority.Įmail list management is essential for the success of your email marketing campaigns. Ultimately, email list management is the maintenance of a clean and healthy list to get higher engagement rates and better ROI (and stay in the good graces of your email service provider). Why is Email List Management Important?Įmail list management is the process of managing a list, just as the name implies! Most people think that only means capturing subscribers, segmenting them into groups and sending emails to convert them.īut, managing an email list effectively entails more.Įmail list management also includes things like: removing subscribers from your list, maintaining visible unsubscribe buttons and running re-engagement campaigns to delete inactive contacts.

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